The unique, fan-voted Pontiac Game Changing Performance scholarship prize is ready for another exciting season in NCAA college sports action.

Pontiac is the official performance machine of the NCAA and continues to capture the excitement of NCAA competition. This inspires passionate fans to support their favorite schools.

The Pontiac Game Changing Performance program recognizes NCAA schools and their teams for their athletic accomplishments. This provides resources for university programs as well as recognition for student-athletes. Pontiac donated more than $1,000,000 to NCAA institutions since its inception.

“There are tangible benefits for everyone involved, including college sports fans and especially the students who gain the most in the form of scholarship contributions from Pontiac,”Chris Hornberger, Pontiac Advertising manager. “And as GM’s performance division, Pontiac is able to recognize great athletic performances and support NCAA institutions through programs like Game Changing Performance.”

The award allows fans to choose the defining moment during NCAA Division I Football, NCAA Division I Men’s or Women’s basketball tournaments. Weekly winners of the football season or the Men’s Basketball Tournament are eligible for a $5,000 contribution to the general scholarship fund. In addition, they have the chance to be named the Pontiac Game Changing Performer of the Year. Pontiac contributes $100,000 to the general scholarship fund for each sport’s overall winning performance. Each round of the Women’s Basketball Tournament’s winning school receives a $5,000 scholarship.

Auburn University won the NCAA Football Pontiac Game Changing Performance Award last year. “Auburn University and the Auburn Athletics Department are extremely grateful for the $100,000 scholarship that went toward the University’s General Scholarship Fund. The generous contribution by Pontiac has benefited countless Auburn students and will continue to impact Auburn students for years to come. We are thankful to Pontiac for their contribution to college athletics and support of educational opportunities for students across the country,”Jay Jacobs, Auburn Athletics Director.

Pontiac gives back even more by giving a $5,000 scholarship each week to a college sports fan during the football season or the Men’s Basketball Tournament.

Pontiac gives out nearly $400,000 annually in scholarships to NCAA institutions.

“As we enter our fourth year of the program, I’m looking forward to watching all the game-changing moments on the playing field and creating life-changing moments for NCAA students with more general scholarship contributions from Pontiac,”Hornberger.

Pontiac.com/ncaa is a good resource for additional information.