Film industry is able to adapt like no one else, weaving social media into their production. viral videosMarketing campaigns can be made easier and more importantly, with success using dollar signs.
Hollywood’s social marketing efforts are primarily focused on new trailers and films. However, viral media can be used to do more. Paramount Studio used Eventful, Facebook, and Eventful to identify which cities were most interested. “Paranormal Activity.”The budget for this horror movie was less than $15,000; however, it earned more than $150,000,000 in theaters. This was due to the fact that potential fans requested sufficient local screenings so that it could be widely distributed.
Social media is viral by nature. Videos and clips are infecting more people through sites like YouTube or Reddit.
“You can target interest, advertise new releases and start an Internet buzz to increase ticket sales. Disney, Pixar and Twentieth Century Fox have used viral video campaigns for ‘Toy Story 3’ and ‘Rise of the Planet of the Apes.’ The ‘Ape With AK-47’ YouTube video was a part of a promotional series for the new film featuring ‘real apes.’ It got over 20 million views! Now talk about starting an online conversation,”Peter Hoffman, CEO at Seven Arts Entertainment, a studio that highlights its latest release on Facebook, says.
Simona Fusco (actor) and Sheena Lee (actress), from the hit comedy. “The Pool Boys,” turned-up the heat on Facebook when they did an online Q&A session just before Valentine’s Day. The ladies answered questions in real time and invited fans to join the conversation.
The chat session takes place ahead of the release of “The Pool Boys”On HBO this spring. The actresses had so much fun creating their own YouTube clips. Lucky winners were the ones who answered trivia questions and joined the chat. “The Pool Boys”Seven Arts Entertainment, Entertainment One, RGM and RGM provided autographed DVDs. You can find the video clips here www.youtube.com/7artspicturesFind out more information about the movie at www.thepoolboysmovie.com.
“The Pool Boys”It is also available on DVD and Blu-Ray. YouTube has examples of viral videos from two different marketing efforts. “Lots-o’-Huggin’ Bear Commercial (circa 1983)”Or “Ape With AK-47.”