Small local newspapers have been valuable community resources in the United States for around 200 years. But many have had to face increasing costs and difficulties keeping up with the most recent technology. One type of new technology could help these papers survive. A platform specifically designed for small community papers can aid in their survival through mobile revenue options.
HubCiti, an Austin-based digital platform and services firm, has created a platform specifically for the local newspaper sector to increase digital revenue.
HubCiti helps newspaper publishers leverage customer loyalty to increase their use of mobile technology, and the revenue opportunities that come with it.
The mobile platform can be used by local newspapers to establish relationships with consumers and advertisers. HubCiti is responsible for the development and implementation of the mobile platform as well as the ongoing management.
“Today the newspaper industry is challenged with deciding what digital revenue streams make sense for them,”Peggy Merian is the CMO at HubCiti. “The digital landscape is ever-changing and staying on top of what to offer is often a struggle,”She says.
“Once you decide on the products, the next challenge is finding and retaining the right people or team of people who can execute the programs that drive business — and that can be difficult. That’s where HubCiti comes in,”She continues.
HubCiti and other digital platforms offer local business owners endless opportunities beyond traditional print listings in the phone directory. Mobile community papers offer businesses the opportunity to purchase keywords, add videos, or create smart coupons that are easily applied in real-time. A connection to the Hubciti platform can be a benefit for schools and local Chamber of Commerce offices.
The following is an extract from the HubCiti websiteThe platform “acts like a hub, connecting to all sectors of commerce, business, tourism and people. By centralizing all community and business information, residents can easily find what’s relevant to them — news, weather, low gas prices, local shops, restaurants, nightlife, events, city services, and more.”
Local papers can now use the app to access their local papers. “the one-stop shop for mobile, social and online promotional advertising coordinated across all channels.”
Hubciti.com provides more information and resources on maximising digital growth at the local level.
