In today’s digital age, it is essential to maintain a positive online reputation. You need to examine how you manage and maintain your online reputation.
These statistics are worth considering:
According to 2011 Cone Online Influence Trend Tracker surveyAccording to 87 percent, consumers believe that online positive reviews have strengthened their decision to buy a product or service. This figure is higher than the 67 percent recorded in 2010. The 2010 Microsoft Cross-Tab surveyThe results are similar with 85 percent of recruiters and HR professionals reporting that positive online reputations influence their decision making.
How can you protect something as fragile and precious as your reputation? One bad photo on Facebook can mean you don’t get an interview. If you have one negative review or news article, your company may lose customers and phone calls.
“We don’t have a lot of control about what others say about us, but we have a lot of control about what we say about ourselves and our company,”Todd William, CEO at Reputation Rhino is an online reputation management company. reputation managementNew York company “I strongly encourage individuals and companies to actively engage in social media, blogging and proactive public relations like press releases, networking and charitable activities.”
Not sure where to start? Here’s a list to help you get started:
* Google your name to see where you stand.
* Create a complete profile on popular social media sites like Facebook, Twitter and LinkedIn.
* Participate actively in online communities.
* Publish positive reviews of satisfied clients or customers.
* Monitor social media mentions for your name or business.
* Update your blog regularly.
* Use SEO (search engine optimization) to make sure positive content comes up first for your name or business.
Reputation management can be very stressful and time-consuming. Are you able to manage your reputation without sacrificing time and expertise?
Answered “No”Don’t worry if you don’t have the answer. Businesses and professionals today are turning to online reputation management firms.
“Online reputation management is the art and science of creating a positive first impression when someone is looking for you or your company online,”William. “Online reputation management can remove or suppress negative search results, optimize positive online content, outrank complaint and review sites and fight libel and online defamation.”
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