The internet, affordable travel and global cellular phone access make it easy for businesses to expand beyond their borders and establish a global presence. It’s actually small- and mid-sized businesses that make up the majority of U.S. companies entering the international market. Experts agree that this is only the beginning. International opportunities are still largely unknown for small businesses.
Mohammed Ismail Khan, Ph.D., is the president and CEO at American Global Business, Inc. He cites cost and lack of resources as reasons small businesses are unable to take the global plunge. These are just a few of the reasons. “barriers to entry”What is the best way to get started?
* Whether it’s through the Internet or a personal contact, business owners seeking to go global must create a presence in the international marketplace.
* Small businesses must also face language barriers. Brochures, product guides and other information need to be understood in multiple languages.
* Extensive and often expensive research must be conducted. Companies need to be able to identify international suppliers or learn about foreign companies.
* Your culture competency must be up to par. It doesn’t matter if you are looking at company names or slogans, but it is important to know what culturally acceptable.
It is not surprising that the global marketplace can be daunting for smaller businesses. American Global Business, Inc. makes a huge task seem much simpler.
“Small- to medium-sized businesses from different parts of the world must unite, communicate and sell their products and services to anyone on earth who has accesses,” said Khan.
American Global Business, Inc. is a company that does exactly this. Members of the company are able to access tips and advice, global suppliers, and exposure to international markets through marketing.
This business-community approach to innovation is creating global success and changing the way small business do business.
For more information, please visit American Global Business, Inc. www.GoAGB.com.
