NASCAR fans eagerly await the Daytona 500 in Daytona Beach. Each year, they wait to see brave drivers and unpredictable racing. The 55th anniversary of NASCAR will be even more exciting with the debut Sprint Cup Series Generation-6, a new race car that replaces the old boxy model. This car will spark fierce competition from rookies and veterans alike.

Daytona’s defending champion draws a lot of attention. Matt KensethThe new Dollar General No. 20 Toyota Camrys as part of Joe Gibbs Racing. NASCAR fans also look forward to seeing old favorites such as Denny Hamlin (Kyle Busch), Jeff Gordon, Dale Earnhardt Jr. and Tony Stewart. As excitement grows over newer stars like Danica Patrick (who posted some of NASCAR’s fastest speeds during preseason tests), NASCAR fans are equally excited.

Like his peers, Kenseth is in for some uncertainty. After two years of research and NASA support, the Gen-6 is said to be equipped with enhanced safety features. The Gen-6 is a close cousin to a streetcar. It features drivers’ last name on the front windshield. But speculation suggests the car could be faster and more unpredictable to allow drivers to adjust to the new handling.

Bleacher Report has an early prediction for Daytona’s outcome. It favors veterans like Kenseth Jr., Gordon, Earnhardt Jr., or Stewart, provided they can adjust well to the Gen-6 car.

Dollar General believes that regardless of who wins, the Daytona 500 will boost NASCAR’s popularity and inspire fans. This is a reflection of its sponsorship of the Sprint Cup Series 2013. The Nationwide Series will continue to be sponsored by the country’s largest small-box retail. With the added benefits of social media, and the expected premiere, attendance and viewership are likely to soar. Sponsors like Dollar General will reap the benefits.

Dollar General is going above and beyond to help viewers and customers this year. Customers who shop online at Dollar General with Kenseth and Vickers as drivers will be able to save 20% if their daily low price is increased. If the Dollar General cars finish in the top 10, customers will also enjoy a 10% discount online. Only Monday after the race is over, discounts are available at www.dollargeneral.com.

Dollar General can be your one-stop shop when it comes to all things race related. DG has everything you need for a Daytona experience. There are over 10,000 locations.