Although it is tempting to put off certain business ventures when the weather heats up as it gets hotter, businesses know better than anyone that they don’t have the luxury afforded by a summer vacation.
When it comes to Internet marketingBusinesses can’t afford to be away, especially when they struggle with tracking their online results or measuring their efforts.
“Some companies make the mistake of putting too much emphasis on social media marketing. While it’s undeniably important, social media is in no way the end-all-be-all means of exposure,”Bryan Thornberg, President of Higher Images Inc. digital marketing agency (www.higherimages.com “You can’t forget the bigger picture, things like pay-per-click advertising and accurately tracking lead generation.”
Thornberg discusses other factors that can affect social media marketing, which Thornberg says is a popular option for business owners. “online real estate.”
Website visibility is dependent on the quality of design, competitive Google ranking, and extensive search engine optimiz (SEO). A website that is easy to navigate, find and use will increase sales and leads. However, it won’t be enough to boost sales if businesses are unable to track real-time results and measure where their digital dollars are going.
Thornberg assists companies in tracking advertising results and effectively seeing the larger picture. Thornberg offers an online platform that integrates all digital marketing efforts. Digital HI technology, a cohesive tracking system, measures everything: leads (distingushing between leads via websites, social media, phone calls), conversions and sales.
“Digital HI also powers Search Magnet Local, a program designed to increase your web presence and target advertising to precise search terms and locations that instantly help your Google ranking,” Thornberg adds.
This accountability allows businesses to monitor the effectiveness of marketing specials, search terms that are trending, and how many potential customers have actually read testimonials.
Diehl Toyota is one of Pittsburgh’s most successful car dealerships, according to its owner. “[Digital HI] covers all the necessary aspects needed to effectively market to my customers and track the results of my efforts.”
This type of targeted marketing refines the Internet’s finer details. Users and search engines alike will be able to find the gold in the dirt more easily.
