According to consumer data, 87 percent of shoppers polled believe small businesses are essential to the U.S.’s economic health. This is a good result.
About half of all private sector workers are small businesses. They also account for 42.9 per cent of the total private-sector payroll. A thriving local business can generate jobs and increase real estate values. It can also stimulate entire communities.
Pam Maurer, a Colts Neck florist, has helped to revitalize her community through her own flower shop. Colts Neck Florist and Greenhouse Gallery, Monmouth County, N.J. is a favorite of locals. They supply floral arrangements to high-profile individuals in the horseracing industry like retired Hall of Fame jockey Julie Krone.
Pam is participating in Small Business Saturday to show solidarity and celebrate the collective benefits of small businesses. Small Business Saturday takes place on Saturday between Cyber Monday & Black Friday. It’s a day where small businesses are honored by local communities. Pam is excited to attend the SBS event on November 24, as last year’s celebration was a huge success.
SBS was established in 2010 and has quickly gained some credibility. Participating retailers saw a 28 per cent increase in sales during the first Small Business Saturday, as compared to years prior that did not celebrate SBS. Two years later, it looks even better as more shoppers, communities, and businesses discover the opportunity to support independent shops, and start adding items to their holiday gift list.
Pam’s and other small businesses have been a great help to local communities. Local businesses generate more jobs and money than local retailers or chain stores because they recycle the money from the community.
The American Express Independent Retail Index data suggests that homeowners can benefit from higher property values due to strong local businesses. According to the report, home values in 27 neighborhoods that have thriving independent businesses outperformed those in larger markets by 50% over the past 14 years.
For more information about SBS Nov. 24, or to sign up, visit www.shopsmall.com.
