Watches are a classic gift because of this reason. They are a classic accessory that can be passed down to the next generation.

Modern consumers don’t want generic gifts. They want gifts that reflect their lives and appeal to them. How can you show your appreciation while giving them timeless, classic gifts?

If your family includes a technophile, or an environmentalist,

Finding the perfect watch may be easier than you might think. Citizen Eco-Drive (www.citizenwatch.com) offers watches so technologically advanced — and eco-friendly — you’ll never need to change a watch battery again.

Citizen EcoDrive technology converts any light source into energy. The watch stores the energy in a lithium-ion battery that can be recharged at any time. This means the watch can last forever. The power reserve of the watch allows it to run continuously for at most six months even when it is dark.

The battery is always rechargeable so it does not need to be changed or thrown away. Citizen Watch Company estimates it has prevented the manufacture of over 15,000,000 batteries and their subsequent disposal over the 15-year period.

Technology advances don’t end with the technological.

Battery. Citizen Eco-Drive’s latest analog radio-controlled world timer, World Perpetual A-T has radio-controlled accuracy perfection in North America and Europe. There are two types of models: sport and dress.

Citizen Eco-Drive Paladion is a 26-diamond watch that is water-resistant to 100 metres. Citizen’s Ladies watches are a great choice for fashionistas as well as environmentalists. There are mother-of-pearl dials with diamond-embellished case options and sport chronographs.

Visit www.amazon.com for more information www.citizenwatch.com.