The modern grocery shopper is more educated and informed than ever before. Many are also doing better at avoiding artificial ingredients and/or added sugars. But convenience and cost play an important role in deciding what goes in the grocery basket. Today’s grocery store displays a balanced approach.

Dietary Guidelines for Americans emphasize the fact that many adults are deficient in essential nutrients such as calcium and fiber.

You can replenish your vitamin deficiencies with fresh fruits and juices. frozen juice concentratesIt can be a cost-effective way to get vitamins that are easy to digest for the whole family.

Families on a tight budget can still eat healthy food that is affordable and increase their nutrient intake. This will help lower their risk of developing certain health conditions.

“Research shows that good nutrition can help lower people’s risk for many chronic diseases,”Christine Pfeiffer is the principal researcher at the CDC’s National Center for Environmental Health’s Division of Laboratory Sciences.

Vitamin D deficiencies, such as those that are deficient, can lead to increased risk of developing heart disease, osteoporosis and seasonal flu. Pfeiffer adds, “… higher deficiency rates in certain age and ethnic groups are a concern and need additional attention.”

Old Orchard Brands, a new juice manufacturer, is helping to close the vitamin gap by offering healthier and more affordable options. Its new line of Fruit & Veggie frozen concentrates combines carrot, sweet potato and beets together with peach, mango, blueberry and other juice favorites to provide a full serving of fruit and vegetables in each glass; and each serving costs less than $.50. Old Orchard for Kids juices are also available from this leading juice producer. They contain 50 percent less sugar and 60 calories each, as well as the daily recommended amount of vitamin C.

Consumers today have the opportunity to choose from a variety of grocery options that are both affordable and nutritious.

Visit this site to learn more about shopping on a tight budget. www.oldorchard.com. You will also find exercise information and recipes to make fun, easy family meals.