Hollywood knows that show business is a business.
In fact, media is converging as actors and actresses strive to be rock stars while rock starts want to be in movies.
Cross-marketing can bring in a lot of revenue, which is why Seven Arts Entertainment, Inc. bought Big Jake Music, an Indie music label located in New York.
According to Peter Hoffman CEO of Seven Arts, the acquisition was the natural next step for the independent motion picture production company based in Los Angeles.
“Major record labels have signficantly higher overhead and record production costs than independent labels,”Hoffman. “By combining our efforts, both Seven Arts and Big Jake can focus on increasing revenue share and profits in our respective areas of expertise.”
Seven Arts currently has 18 films produced and 25 acquired by them. The most recent venture was a big-budget film called “The Last of the Seven”. “Neuromancer.”The company feels that it has now completed its business model with the latest acquisition of Big Jake Music.
Industry sources claim that the trend of integrating different media of entertainment has been around since the 1990s and will continue to be a major trend.
Entertainment companies are likely to continue expanding to new markets via acquisitions and alliances that include what might seem unlikely friends.
With the proliferation of cable networks, it is no surprise that this has been a huge success. digital distributionEntertainment companies are awash with music, movies, and television content. It would be remiss to not take advantage of this potential lucrative revenue stream.
“Through digital distribution, we can distribute movies and music directly to our fans and customers,”Hoffman.
Visit www.amazon.com for more information www.7artspictures.comAnd www.bigjakemusic.com.
