Trace Adkins is a country music star who is known for his powerful voice, tough looks, and top-charting songs. Trace is now the voice and face of BC Powder.

“I’m very particular about attaching my name to products or causes, unless it’s something I use or believe in,”Adkins. “My relationship with BC Headache Powder is personal and runs deep. I still remember when my grandfather gave me my first BC. I even remember the product advertising jingle from the ’70’s. I am proud to be representing BC, especially on tour in front of thousands of fans.”

BC Powderwww.bcpowder.comBernard and Commodore Council first introduced BC in 1906. This provides temporary relief for minor body aches and discomfort such as headaches and fever. BC is a powder that quickly enters your bloodstream to provide quick, effective relief.

Adkins will serve as spokesperson for two years. He will record radio ads and be featured on BC’s web site. Adkins will also perform songs at special events. Adkins will also conduct a BC Headache Powder-sponsored concert tour in 2010, which will include more 80 concerts across the nation. Trace currently is sponsored by BC Headache Powder and will make 38 stops on the tour. “Shine All Night”Take a tour with Martina McBride.

“Regular, hardworking people will now share the spotlight with Trace Adkins to tell the story of how good and fast BC works on headaches and tough body pain,” said Darren Singer, VP Marketing BC Powders. “Once we heard Trace’s personal history with BC, which has spanned three generations, we had to make him another member of our storytelling team. He is a tremendous asset to us and a huge draw for people who work hard for what they have.”

Visit this site to learn more about the hardworking, regular treatment of work-related aches, pains.