Many of us have career dreamsAlthough we all want to be successful, we often feel discouraged by the challenges of achieving our goals.

It doesn’t really matter if you are trying to land the perfect job after graduating college, or if you are looking for that promotion in your current job. It is important to have the support and encouragement of those around you.

Guy Kawasaki is a best-selling author who was once chief evangelist for Apple Computer. This is what he calls the “process”. “enchantment.”

Kawasaki’s newest book, “Enchantment: The Art of Changing Hearts, Minds and Actions,”This article explains how to use enchantment to persuade others to have the same dreams as you.

“Enchantment is more than simply manipulating others to help get your way,”Kawasaki. “The goal is long-lasting support that can be mutually beneficial — not a one-time sale or transaction.”

“To achieve enchantment, individuals must build a strong foundation to implement it,”Kawasaki. “That foundation is built on three pillars: likability, trustworthiness and a great cause.”

Likability

The old saying is that you don’t get another chance to make a good first impression. To enchant others, you must first get them to like you. Acceptance is key to getting people to like you.

You will be more likeable if you identify the passions that you share with others.

Trustworthiness

It is essential to earn the trust and respect of others in order for enchantment. You must demonstrate both knowledge as well as competence to win the trust of others. This is especially true in the workplace.

Your education and experience will make you a knowledgeable person. Competence refers to the fact that you are able to perform what you know.

Individuals may need to return to school in some cases to obtain additional knowledge or competence to deepen their trustworthiness.

“If you must further your education, research schools thoroughly to find the program that fits your specific goals,”Kawasaki.

DeVry University is a school that offers hands-on training for those who want to learn in specific fields.

Great Cause

Last but not least, make sure you have a compelling cause. Your cause is yours, whether you are an employee or job seeker. You must carefully examine your qualifications to ensure you are ready for success. Kawasaki suggests that you review your case against the following criteria.

Deep

Intelligent

Complete

Empowering

Elegant

After you have assessed the cause, it’s now time to tell the story.

“The goal is to immerse people and captivate their interest,”Kawasaki. “Don’t be afraid to make it personal. In fact, it’s essential that you do.”

Visit this site to learn more about the art and science of captivating others. www.guykawasaki.com. Visit DeVry University to learn more. www.devry.edu.