A cohesive message is difficult to communicate and set up that will educate a large audience. It’s also hard to control. If it isn’t picked up by mass media, the message can be discarded or even forgotten. How can you draw on the knowledge of your audience to help you deliver a message that is relevant to your goals?

You must first decide why you are trying to educate your audience.

* Do you want them to act or react in a certain way?

* Do you want to them to advocate for a particular situation?

* Do you want to build brand awareness for your company?

* Do you want people to change their behavior or influence their attitude?

Each goal involves reaching your audience. However, you must reach them before you can educate. Public relations specialists have tended to focus on press releases targeted at newspapers and other media that draw large audiences. It was easy to share their stories. The advent of the internet has made it difficult for newspapers to cover stories. Editorial staff are less inclined to allocate space in papers when advertising is the main source of income.

Mat Releases Reach Large Audiences

Let’s suppose you want to inform a large audience about a public-health risk that hasn’t been covered by the media. You can write and send press releases, speak with media influencers and try to book TV spots for news and talk shows. Although these methods worked well in the past, they are not guaranteed to get you noticed. Instead, consider:

* Mat releases (sometimes called matte releases) to reach and educate a large segment of the population. Mat releases are stories that look and feel like news stories. They’re preferred by newspaper editors because they can be placed in print or digital sections. ‘sMat releases guarantee 1,000 newspaper placements, with a minimum reach of 20,000,000.

* PSAs and infographics are particularly well suited to educating audiences. Provides web-only PSA/Infographic Services with a minimum 1,000 placements per month.

* Social media syndication, targeted solely to social media sites, looks just like print mats, are SEO-ready, and reach brand influencers, who in turn pass along information that they feel is important for their audience to have and share.

We can help you reach millions of people through mat releases, PSAs and social media syndication. We will write your story and distribute it across the most network possible, depending on how you defined your target audience.

For more information, please visit www.Advantage.com