What about a stay at home mom? What about a stay-at-home CEO.
“Mompreneurs”They are part of an increasing trend, where millions of business-minded mothers start online businesses and run them from home.
Internet service providers are starting to take notice of these enterprising mothers. Network Solutions recently partnered with Victoria Colligan (mother of two) and co-founder of Ladies Who Launch, a women’s networking company.
Colligan’s entrepreneurial skills are combined with Network Solutions’ business-building tools such as Do It-For-Me Web pages, flexible ecommerce packages, and easy-to-use templates.
However, even with these helpful resources, starting your own business can be challenging, especially when you’re a mom. Colligan has the following tips for anyone who wants to start a business and build a website.
* Brand your company. Think about what style you want for your business. Are you serious or playful? You are young or sophisticated? You can be as sophisticated or young as you like, but consistent branding will give your company an identity.
* Words are key. Consider a few keywords that best describe the company. Then, incorporate these words into the URL, page titles, content, and URL. These keywords tell Internet search engines about your site so that people searching for them can find it more easily.
* Sell, sell, sell. Traditional marketing is important. Make sure to include product descriptions and photos. A satisfaction guarantee is a great way for you to demonstrate confidence in your product.
* Keep it fresh. Give customers reasons to visit your Web site again and again. Make sure you add new content as often as possible and keep an eye on your site to make sure it is up-to-date.
* Don’t be afraid to ask for help. Do your research to find a Web solution provider that is available whenever you need them. Network Solutions employs professional Web designers as well as search analysts to help you design and optimize your Web sites in order to get more customers.
For more information, visit http://womeninbiz.networksolutions.com.