Every purchase is important in today’s economy. You don’t want to risk purchasing the latest phone or appliance for your household only to discover it isn’t right for you. You can’t afford not to know how to properly use a product.
Experiential marketing experts say that events are customized to make consumers smarter. “We create experiences that let consumers get familiar with brands and interact with experts. Our mission is to bring action- and information-packed experiences directly to people where they live, work and play. Your mission should be to get the most out of the experience when you step onto an event site,”Julie Guida is the managing partner at Marketing Werks.
Guida gives some tips to maximize your experience
* Enjoy these free, no-pressure fun zones. Enjoy something unique and rare! GORE-TEX allows outdoor enthusiasts to step into a weather chamber to create their own storm. The Extreme Weather Chamber’s howling winds and torrential rainfalls make for a great time. They also learn how to protect themselves from the elements.
* Make the most of what you already have. You don’t always need something new. Instead, you should be able to use what you have. Experts are available at many events to help you. These experts can help you maximize the benefits of the products and services that you have already purchased.
* Help others when helping yourself. Sometimes the brand experience can impact charity work. Participating in the National Pork Board’s “The Other White Meat Tour,”You can influence the donation of your local food bank. America’s Pork Producers donated 5,500 lbs of pork to our nation’s food banks in 2009.
* Don’t play the odds by passing up free stuff. Nearly every experiential event gives away free samples or useful premiums. Many events also feature promotions and contests with easy-to-win prizes. Many companies spend millions to give consumers access to high-quality services for free. For example, the AARP/Walgreens Wellness Tour provides six free health screenings for adults valued at more that $140. Sponsors anticipate that $30 million in free screenings will be provided by sponsors!
Visit this page to learn more about maximising your experience. www.marketingwerks.com.
