If the bet had gone in the opposite direction, it might not have ended in your favor. Filet-O-Fish. In 1962, while Ray Kroc, McDonald’s founder, planned to launch a new Hula Burger with pineapple and cheese, a Cincinnati franchisee was pushing for a national rollout. He’d started serving the delicious breaded whitefish sandwich to Roman Catholics who were observing Lent.
So, the men bet that the item selling the most on a Friday would be added onto the permanent menu. The rest is history, they say.
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