A tough economy is forcing Americans to make difficult financial choices. Many consumers prefer dial-up Internet services over higher-priced broadband or wireless internet.

Internet access can be a valuable economic tool in times of recession. Individuals and families can use the Internet to find ways to improve their finances, apply for and pay new jobs, get information, and conduct Web banking. Americans can also make money online via Web sites like eBay.

Americans can’t afford to lose Internet connectivity, but they also can’t afford costly services.

“With everyone forced to take a closer look at all of their expenses, Internet access is one area where they can save a significant amount of money,”David Kaplan is the chief operating officer of LocalNet, the largest privately-held Internet service provider in the country and a leader for dial-up service. “Dial-up allows users to get the information they need from the Internet via a connection that is more affordable and reliable,”He stated.

In fact, dial-up users remain loyal to their dial-up service. Pew Internet Research reported in 2008 that 62 percent aren’t interested switching to broadband. This report also revealed that more than a third of dialup users believe broadband service to be too expensive.

“LocalNet has witnessed a 150 percent growth in our subscriber base over the past

four years, which indicates that our dial-up service still appeals to many.”Kaplan.

LocalNet was founded in 1994.www.localnet.comThe company has served over 260,000 subscribers. It offers dial-up service at $9.95 per month for the past 10 year. Over 10,000 numbers are available for dial-in service in the U.S. and Hawaii. LocalNet offers accelerated Internet access for $3 per month, in addition to standard dial-up service.

“Our Web accelerator service is popular because it provides faster surfing speed than standard dial-up service -; speed that is comparable to what is available from some DSL providers, but yet it is still affordable,”Kaplan spoke.