A new line containing protein-based beverages with fruit flavors is designed to help seniors and people with dietary restrictions achieve their nutritional goals.
Isopure, which is a whey-protein drink that is targeted at athletes and bodybuilders was created after the company realized that senior citizens, patients undergoing weight-loss surgery, and those who have been treated with chemotherapy or radiation were searching for their products in health and nutrition shops. Recognizing that these customers’ nutritional goals were different from those of fitness enthusiasts, the company created Isopure Plus — a line of clear, fruit-flavored,vitamin-fortified, protein-based nutrition and zero-carb drinks to help them meet these goals.
Seniors often experience malnutrition or under-nutrition. These are usually caused by a combination of factors such as inadequate food intake, food choices that cause dietary deficiencies, illness that can increase nutrient demands, nutrient loss, or poor nutrient absorption. Patients undergoing chemo or radiation therapy or anti-retroviral therapies may also experience malnutrition. This could be due to their increased stress levels and side effects. These people can get nutrition drinks like Isopure Plus to help them get the vitamins, protein, and calories they need.
Nutrition drinks were once thick milkshake-like formulas. They were usually chocolate- or vanilla-based. Many of these drinks have ingredients that are difficult to drink for people who are lactose intolerant or with sensitive stomachs. Isopure Plus on the other side is easy to consume, tastes fruity, and is completely free of lactose, fat, gluten, or lactose. It provides 15 grams of protein and all eight essential vitamins in an eight-ounce portion.
Weight-loss patients are another growing population. These patients have trouble getting the proper nutrition they need, but must avoid sugars or carbohydrates. Patients who have had weight-loss surgery must adhere to a strict liquid diet. These people may have difficulty digesting protein-rich foods in the initial stages of their recovery. Isopure Plus Zero Carb Protein Drink may be able to provide these patients with similar benefits to Isopure Plus Nutritional Drink, but without the added sugars and calories.
Current Isopure Plus drinks are available in two flavors: Alpine Punch and Grape Frost. They can be purchased online or at GNC shops.
