This used to be a jokey dance in which you read between the lines. sex and moviesUnabashedly, they hold hands and swing arm-in–arm or hand-in–wallet.

Marketing mantra “Sex sells”It’s a popular promotional tool that has been used in many successful films and TV commercials. “Charlie’s Angels” “Lara Croft: Tomb Raider”These two franchises are just two examples of many that have been successful because of the appeal of beautiful women. Beautiful women are a magnet for male viewers just like a moth to flame.

Action-packed blockbusters like James Bond have half the appeal. “Mission Impossible” “Transformers”I am waiting to see which sexy, female co-star steals this scene.

“‘Sin City’ grossed almost $75 million in ticket sales; it didn’t hurt that the film featured a literal army of gorgeous prostitutes. Since the 1970s, sex in film has shifted from accepted to in-demand,”Peter Hoffman, Chief Executive Officer of Seven Arts Pictures. “More recently, the demand for sex and sexy women is seen in college movies like ‘American Pie.'”

Seven Arts has released the latest film. “The Pool Boys,”In the ranks of sex comedy. The theme centers on a Harvard student trying to get next year’s tuition. He team up with a poolboy, a gardener, and a smokin’ hot escort. The result was hilarious, sexy debauchery, and the party of your dreams in a Beverly Hills mansion. “The Pool Boys” stars Matthew Lillard (“Scream,” “The Descendants”), Brett Davern (MTV’s “Awkward.”), Efren Ramirez (“Napoleon Dynamite,” “Eastbound & Down”), Rachel Lefevre (“Twilight, New Moon,”CBS “A Gifted Man”), and Hollywood’s favorite comedian, Tom Arnold.

“With these movies, consumers aren’t only buying the laughs, they’re buying the scantily clad women and busty cleavage,”Hoffman.

Find out more “The Pool Boys”Watch the R-rated trailer and movie www.ThePoolBoysMovie.comYou can then watch the movie today “On Demand”You can also get the latest on your cable provider, including computers, mobile phones and tablets, as well as DVD.