Ask any movie studio executive and they will tell you without hesitation if the DVD gravy train stopped. “absolutely.”They will admit, grudgingly, that DVD popularity is passé.
You only have to look at Blockbuster’s collapse to realize that it is true.
Video On Demand (VOD), which allows consumers to download and stream movies and TV shows on demand, to their computers and internet-enabled televisions via cable, satellite, and mobile devices, has taken its place.
Although some Hollywood stars may not like this new direction, others see it as a potential opportunity and boom for growth, marketing, sales, and the all-important bottom line.
“Whether studios like it or not, business currents and consumer interests have clearly shifted,”Gordon Scott Venters, CEO at The Movie Studio, Inc. (TMS), a South Florida-based publicly-traded company (OTC-MVES). “We can either capitalize on this trend or stick our head in the sand and hope everything will stay the same. It won’t”
The CEO of TMS stated that “I’ve never been one to shy away from the future.”
This is why the studio in South Florida released its latest movie “Exposure,”Blu-Ray, iTunes, and digital streaming. Venters says this: “We can better promote ‘Exposure’ and all our other films and upcoming releases, like ‘Bad Actress’ and ‘Double Exposure.’
So, what about those small plastic discs that most consumers have come to know and, if not exactly love, have certainly grown accustomed to?
According to the movie studio industry, DVD’s will continue to play a smaller role, albeit a supporting one, to digital.
“DVDs will no longer be a viable revenue stream for studios.” predicts Venters. “Digital viewing is clearly a hot topic.”
To this end, it would seem that studios would do well to embrace the age-old adage of “You can give the customer what you want: VOD!” As is the case with The Movie Studio. Acquiring 14 films from Seven Arts Entertainment (The SAFELA Library), VOD gives content, provides measurement and other consumer trends and habits. This gives consumers an array of VOD choices, making it a win-win for movie viewers and producers.
The Movie Studio is very well poised to swiftly become a powerful force in the entertainment industry. To learn more, visit .themoviestudio.com”>www.themoviestudio.com.
