()Consumers are bombarded with information about products and services. Advertising that is targeted and effective will help you cut through the noise and grab a potential customer’s attention.

Advertising must be memorable, credible, and unique in order to reach your target audience and be effective. Flyers are a simple, inexpensive and easy way for small to medium-sized businesses in the community to make an impact.

“The goal behind designing a flyer is to capture someone’s attention within three seconds of them walking up to their front door,”Stefanie McKinney, owner and founder of The Flyer Guys, an Arizona-based family-owned company that creates memorable advertising with flyers, says

These are some tips to help you make the most out of flyers in your advertising campaign.

– A picture is worth 1,000 words. Images have a lot of power. Pictures are more important than text. A funny image can really make an impression.

Text should be concise to make a statement. Now you can think about text. Use bullet points whenever possible to keep your text short and concise. This will allow for more white space, which allows for easier reading.

– Catchy headlines. A headline is as important as a photograph to grab a customer’s attention. You can use color to add impact and keep your font choices simple.

– Contact information, call-to-action. This is where your product or service’s nuts and bolts are, so pay attention. Even something as simple as “Call Us”Or “Order Now”You can make a bigger impact by using different fonts and colors. Online businesses: Make sure your website address appears clearly so your audience can easily refer to the flyer. In-person businesses can use simple directions or even a small map to ensure they are visible.

Encourage happy customers to join your team. A positive testimonial can make a big difference in attracting new customers. Ask your customers to compliment your product or service and let you know if they are willing to share their comments anonymously or with your name. The more specific your comments are, the better.

Visit this site to learn more about flyers’ power. theflyerguysaz.com.