Some consumers aren’t willing to compromise when it comes finding the right shampoo or pain-reliever. Some people do it, and you might find that it pays off.

Although it may sound strange to use horse shampoo or other products for animals, experts in the pet-care industry say that there is a growing trend towards this.

W.F. W.F.

“We often hear from our loyal customers that in addition to using Absorbine Veterinary Liniment on their horses, they have found that they reap the same therapeutic benefits the liniment gives their pets,”Jaime D. McKinley is corporate vice president for sales and marketing at W.F. Young. “Our customers tell us that when they apply the liniment to their horses, they feel the soothing, warm sensation on their own hands and it feels great.”

Horse products are not the only ones making their way into Americans’ bathrooms or medicine cabinets.

Some people use creams to moisturise cows’ udders. Others use balms for animals’ skin and cuts.

These products are very popular and can be found in many major retail chains.

CVS sells a cow-ointment product in the skin-care section of its website, along with a shampoo that was originally made for horses. W.F. Young’s Absorbine Jr. is a pain-relieving medication made for humans, but it’s similar to veterinary Absorbine. It’s also available at CVS locations, Rite Aid, Brooks Eckerd and Rite Aid.

Why would anyone use animal products for their own health? Absorbine may be an example of commonality.

“Muscle pain and stiffness are conditions common to humans and animals,”McKinley. “We all need a little relief now and then.”