()Infographics used once to be the best. “It”Marketing tools – until they were. We need to know the history of infographics in order to understand why they are still viable marketing tools for clients.

Everybody was creating infographics back in 2012. They were usually low-quality designs. As agencies gained more knowledge about the effectiveness of infographics as sales tools to market clients’ products, more high-design infographics started to emerge. One expert UK-based SEO provider and content provider claims that he had created between 200 and 300 infographics per annum in 2014.

2016 was a flood year for the industry, and journalists started rejecting pitches that contained these tried-and-true marketing strategies.

Four years later, there is still a case for infographics being a viable marketing tool that you can pitch to clients. Here’s why:

* They have a visual appeal. Visually presented information is much more attractive than textual information. This means that graphically told stories will often pique the interest of readers before any information is processed.

* They are easy to comprehend. Visuals can be processed more quickly than words because the brain wires them. According to research, visual instructions are more effective than written instructions for following instructions.

* They are easily recalled. This is a great way to impress potential customers. Studies have shown that only 10 percent of written content can be recalled three days after being read, while 65 percent of visual information can be recalled.

* They are shareable. Infographics are a visual way to break down complex information into bite-sized pieces that can be easily remembered. People are more likely to share informationgraphics.

* They can help to increase sales. It’s worth reiterating the point about recall. The human brain retains visuals better than text. If you have a complicated product or service, such as Oracle, it is likely that an infographic might be more effective than text. This will allow you to be different from your competitors.

* They aren’t being promoted as heavily today. You don’t have to wait until tomorrow to begin using a tool which has been neglected at best and put on the back burner at worst. You can think of it as this: If your competitors aren’t using this sales tool why would you? It’s a great way for clients to get to know you and to draw attention to their story.

Bottom line: Infographics are still a powerful tool when used correctly, and can offer great benefits as part a larger content marketing strategy.