What does your shoe size have to do?

You have to ask because there is a seismic shift happening in marketing to women. Since a long time, we have been told that women make up more than 80 per cent of all purchasing decisions. It’s only recently, however, that companies from all walks of the spectrum began to embrace — or bear hugging — women consumers in ways they show they are actually “get”These are the social changes that led to this stat.

Cadillac has just released its first ever commercial featuring a CEO-looking woman behind the wheel a Cadillac luxury car, while American Express recently launched a no-fee rewards card for women. “busy moms.”Even the NFL has a collection of fitted, sleek jerseys that are perfect for the Seattle Seahawks’ Marshawn “Beast Mode”Lynch couldn’t even lift his neck.

“Women in the fall are thinking about football as much as the guys are,”Adweek magazine was told by one executive.

We are back at those shoes, and this may be one of the most eye-opening references to women’s power.

According to SheConomy, females are now making a lot of money according to the company. “the majority of home renovation decisions.”Relax, guys. You are less likely to be able to take on do-it-yourself projects.

GAF, North America’s largest roof manufacturer, has now added a feature: “Style Guide”Visit its websitewww.gaf.com) that couldn’t be more female-friendly if Eve had designed it herself while Adam was off dozing.

“Women are extremely important decision-makers, and therefore we’re focusing on providing them solutions that not only perform but also provide the sophistication and style to match their personal taste,”Emily Videtto is vice president of shingles at GAF and new product development. GAF has been awarded the Women’s Choice Award in America for America’s Top Roofing Brand three times, based on feedback from general contractors and female customers.

Carter Oosterhouse is HGTV’s chief design expert. He takes a simple approach to guiding users through choosing the right shingles to create the desired effect. GAF seems to realize that women have a secret vice (or not) that is foreign to most men: their love for shoes.

So users can match their favourite shoe style to the matching shingle type. Are high heels your style? “Explore Monaco Shingles,”They’re told. You want to see more sneakers? “Explore Timberline Lifetime Shingles.”

This is how to get it.