Sponsored news – This is not a brave new world that businesses can live in. If experts are correct, the digital age is now and businesses that don’t embrace it will soon lose customers and revenue.

Consider this: according to the statistical website multpl.com, during 2015, S&P 500 companies as a group lost 3 percent in sales and 15 percent in earnings. The same thing happened in the other direction. “Unicorn”Private sector companies valued at over $1 billion, including Uber and Airbnb are rapidly changing the global business landscape and stepping ahead of the old guard.

What does Snapchat and Pinterest have that other companies don’t? HCL Technologies, a global IT services provider, says technology is the heart of these companies. forward-looking enterprisesThere are four characteristics these companies must have:

* Experience-Centric. These companies aim to provide a seamless experience for consumers.

* Service-Oriented. These companies shift their operating models to emphasize customer experience.

* Agile & Lean. These companies maximize their size to allow for rapid-paced operations.

* Ecosystem-Driven. These companies join forces to improve the ecosystem outside of the company.

“Going forward — with the disruptions in the business landscape due to digitalization, new age business models and technologies — the thinking of ‘business as usual’ and expecting to succeed needs a change,”C. Vijay Kumar (President, Global Infrastructure Services), HCL Technologies cautions. “An enterprise can no longer operate in isolation.”

Kumar suggests that enterprises should look at the whole business model transformation and overhaul their business operations in order to have a seamless experience. To be successful, a business must focus on services and work together across the entire ecosystem.

Kumar believes HCL has the ability to guide companies through digital change and help them be successful through IT-outsourcing partnerships. HCL defines this as Next-Gen IT & OperationsThe company is uniquely positioned in order to provide integrated transformation services across infrastructure and applications. It also offers the unique elements hybrid cloud and DryICE (HCL’s 3rd-generation automated platform).

C. Vijay Kumar explains that HCL’s key components of differentiation include “Digital Infrastructure Transformation that leverages our capability in implementing Software-defined Infrastructure Stack, Hybrid Cloud Solutions, Unified Communications and Modern workplace solutions.”

HCL’s DryICE automation comprises more than 30 components. These include traditional automation solutions as well orchestration and machine learning. This modular approach, which allows companies to be lean, agile, has been successfully implemented by HCL at all its top customers, while also gaining significant traction from new customers.

HCL’s Next-Gen IT&O approach adds significant value in making enterprises agile and lean for the digital age. It is focused on technology transformation from the end to prepare for the digital age. www.hcltech.com.