A company’s online presence today is just as important as its brick-and mortar storefront. Many small businesses fail to design their websites properly, which can lead to poor image.
These are some tips that will help small businesses increase their web presence and avoid some of the most common pitfalls.
1. It should be lively. You should keep your website’s language short and concise. However, you should also consider writing with a sense personality. Visitors will feel more comfortable with a conversational tone and are more likely to be interested in the products or services you offer.
2. Avoid unusual fonts. While it is vital to get the viewer’s interest immediately, don’t rely too heavily on trendy fonts. Keep it simple with the same fonts you use and let the professionalism of your website and the content grab all of the attention.
3. Keep up to date. Consider streaming video to keep your site current with online technology.
WhiteBlox is a company like yourswww.whiteblox.comIt is possible to design and build streaming video players that can seamlessly be integrated into any Web page. You can also track the viewing habits of your visitors with the player or monitor their participation to polls and surveys.
4. Be sparing with ads. While ads can provide additional revenue, they can also be distracting and can make the site look cluttered.
You might consider setting a limit on how many ads you will feature at once. WhiteBlox, or any other streaming video player, allows you to feature paid ads at broadcasts or the beginning of videos.
5. Make your photos. Use your own photos. “About Us”Include real photos of your employees in this section. Stock photography can give your web site an artificial appearance. However, photos of your employees can create a connection with your visitors.
