– There are many options to help your company get its message out. If you have the funds to do so. Problem is, small niche businesses need the same exposure as Fortune 500 companies but have limited resources.
PR News says advertising does not have to be PR-centric. It can include traditional and more effective strategies.
Washington D.C. is an excellent example of this. It specializes in writing matte releases, feature articles that fill the space between newspapers and online media.
guarantees product placementIts clients receive between 1,000 and 1,400 placements per story in various media outlets worldwide, including hundreds of digital and printed newspapers.
“‘s strength is that it has all these contracts and relationships with newspapers and online media sources that have been built over years and can be trusted for writing and editorial,” Rick Smith, CEO of . “In terms of mass marketing to the consumer, for some of the budgets that these companies have, there just aren’t a lot of options. That’s where comes in.”
Client Security Equipment Corporation (Sabre) was granted access to media outlets the company would not have otherwise.
“As a first-time user of , I was pleasantly surprised, not only with the number of placements we got, but the quality of our placements,”Marisa McKay is Sabre’s marketing manager. “Our content was placed in high-profile publications that we wouldn’t have been able to afford if we had to buy traditional advertising space.”
Three stories were distributed to over 3600 news outlets via online and print. This resulted in a family-owned, family-operated pepper spray manufacturer reaching more than 90,000,000 readers across the country. The campaign’s ad value equivalent was greater than $1.1 million.
Star Clippers was another client that saw a great return on its investment. Star Clippers engaged Star Clippers to write five stories about the ultimate cruising vacation option. This tall ship mega-yacht experience is aboard authentic replicas of classic sailing clipper vessels that ruled the seas in the 1800s.
Star Clippers was rewarded with more than 6000 placements and reached over 319 million readers in the United States, for a total advertising equivalent of $3.8 million.
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