Do you wonder if it’s time to buy a car? You can check your mailbox to see if it’s time to buy a new car.

You may have wondered why all those auto dealership promotional pamphlets arrive in your mailbox at the exact time you are looking to buy a car. They arrive at the right time to match your vehicle-buying needs, which is odd.

This is what you should consider: In 2012, more than 90 percent consumers started their car search online. Ken Schwartz, founder and CEO of InMarketSolution(IMS), an Illinois-based marketing company that caters specifically to the automotive industry and its potential buyers provides dealerships with a treasure trove demographic information.

“Consumer data is abundant and valuable, yet many dealers fail to fully exploit its potential,” says Schwartz. “In this way, we use best-of-breed data to identify consumers currently in the market to buy a car.”

IMS uses the InMarket Buyers List proprietary data to determine when a customer is looking to buy or lease cars. IMS then compares the list to the Dealer Database Management System and removes all matches to ensure IMS-driven sales are new customers. IMS utilizes multiple technologies to interact with InMarket Buyers. IMS then uses a combination digital and direct mail advertising to generate leads that could lead to exclusive dealerships.

IMS differs from other direct mail marketing companies in that it is based on its business model. IMS is not a marketing company that can bring new customers to a dealership.

“I am so confident that our program works, that I am willing to put my money where my mouth is,” says Schwartz. “Simply put, if a dealership doesn’t sell cars to new customers, we don’t get paid.”

Schwartz’s past experience with big data is what gives him his confidence. Schwartz was also the CEO at CityTwist, an automotive-focused email advertising company. CityTwist, which he led, was an Inc. 500/5000 fastest expanding company in 2010, 2012 and 2013. South Florida Business Journal recognized CityTwist as one of the fastest-growing companies in South Florida for the last two consecutive years.

Visit this site for more information www.inmarketsolution.com.