Did You Know that Advertisers Spend More Than $400 Billion in the United States to Influence Consumers and Businesses to Buy Goods and Services; Promote Brands and Causes, and Take Action?

A marketing jingle may be memorable, but it’s really a company’s logo or brand promise that’s imprinted on your favorite pen and USB drive. It serves as a daily reminder of the company and is used for years.

Data from decades ago has shown that promotional products are one of the most effective forms advertising. An intercept study was conducted at New York’s La Guardia Airport in 1992. The participants pulled out logoed key rings and pen pens from their purses and pockets, and then recalled how they came across the products. This result was confirmed by several other studies that were conducted for the trade association of promotional products industry. Promotional Products Association International (PPAI)Most recently, with a follow up intercept airport study in 2012.

PPAI conducted a study this year to determine how marketing decision-makers perceive and buy promotional products. Among the main findings were: Promotive products have the ability to increase loyalty (83%), reach targets efficiently (80%) and appeal to people (78%)

Other noteworthy survey findings

* At least 4 in 10 companies have a promotional products budget of $50,000 or more.

* Seventy-two percent of buyers have a promotional products budget of at least 20 percent of their total budget.

* Sixty-five percent consider promotional products effective.

* Usefulness (80 percent), ability to relate to industry-specific themes (71 percent) and uniqueness (69 percent) are the most desired features in promotional products.

* Buyers cite promotional products as most often used in conjunction with social media (72 percent), email marketing (60 percent), online advertising (58 percent) and sales promotions (54 percent).

* More than a third consider promotional products more effective than product samples, social media and sales promotions.

* Half of buyers predict their purchase of promotional products will increase substantially in the next 12 months. Only 3 percent of buyers expect to reduce their purchases.

For more information, please visit www.promotionalproductswork.org.