People are constantly being bombarded by more information than they can process. Websites, blogs, and social media all have the public being trained to consume information in bullet point, soundbytes, and tweets of 140 characters or less.
It doesn’t matter how you try to communicate your message, be it through social media, a blog or website, or even a presentation. The best way to get someone’s attention is to make them feel special. imagery. Photos should be captivating enough to draw people’s attention to what you have to say.
It pays to choose carefully when choosing an image. Images that are great have the ability to inspire, inform, confuse, shock and delight, as well as empower, anger, and enlighten. Consider these things:
* Whom you want to reach?
* What message you want to communicate?
* What sort of tone you want to set?
* What kind of reaction you want?
Although the image should be related to the topic in general, it doesn’t necessarily have to. This allows you to be creative and have fun while searching for images. This will allow you to remain open-minded and inspired as you search.
Effective image searches are difficult because you can’t search through millions of images online using a simple search engine query. There are very few chances that you will find the perfect size, shape and resolution. If the photos are to be used commercially, copyright and privacy issues may also arise.
There are many places where you can get cheap imagery that can be legally used for a wide range of purposes. Stock photos can be bought from places such as www.photos.comYou can get it for as little a $1 or two.
Photos.com allows you to search from many categories within a variety of subject areas for blog posts, budget-sensitive project and non-profits. You can buy one image, packs of images with different resolutions or an annual subscription.
More art-directed imagery is better for images that will be used over a longer period of time (e.g., in a website or marketing brochure). www.iStockphoto.com. Both sites feature powerful search engines which make it easy to find the perfect image.
