Corals are not the first thing that people think of when they ask about animals living in the oceans. Most coral is only used for decoration, snorkeling, and diving. Many people view corals as just another type of rock, or plant. Corals, however, are one of the most important animals in the ocean, providing shelter for 25 percent marine species.

Corals are able to provide an array of services that can only be achieved if they are allowed and protected from the elements. Sometimes known as the “rainforests of the oceans,”Corals and coral reefs provide food for coastal communities around the world, allowing for both large and small fish species to thrive and survive. They act as a natural barrier, protecting communities from potentially damaging storms. Tourist dollars can also be drawn to their natural beauty. They are combined estimated to bring in $375 billion annually.

Corals all over the world are experiencing a decline. Recent scientific studies have shown that 20% of coral reefs around the globe are gone, with another 24% likely to disappear in our lifetime. Climate change, pollution, destructive fishing methods, overfishing, and consumer demand for their use in jewelry and home décor items are threatening their survival.

Although people living far away from coral reefs may believe there is nothing they can do, the truth is that they can make a difference by following these steps.

– Avoid purchasing real coral. Buy jewelry or home décor products that use other materials. Companies like Tiffany & Co. and Pottery Barn are two companies that no longer use real coral in their creations. You can find more gift ideas that are ocean-friendly at www.tiffanyandco.com www.tooprecioustowear.org.

Reduce fuel consumption and energy consumption. If seawater temperatures rises are controlled, corals will be better equipped to withstand global climate change.

Stop ocean pollution Chemical treatments for lawns, oil and other liquids from cars, prescription medications, paint products and other hazardous materials eventually end up entering our sewers. This creates a toxic environment that is harmful to all marine life including corals.

You can make a pledge to save corals and take other actions by visiting www.seaweb.org/TPTW/pledge.

SeaWeb: Too Precious to Wearwww.seaweb.org) coral-conservation campaign with The Tiffany & Co. Foundation and others that work with influencers in the fashion and design industries to discourage the use of real coral in jewelry and decorations.