It started with ringtones. Phones alerted their owners of incoming calls by playing songs, quotes, and jingles, instead of traditional ringing sounds. People express their individuality by choosing the ring tone that suits them best – Beyonce or Beethoven or Hannah Montana or Wyclef Jean.

The trend towards personalized technology has been around for a while, and it’s not just about how cell phones sound. It’s all about how it looks today. The first cell phones were made in neutral colors such as silver or black. However, the latest models can be customized to fit every person’s tastes.

The Sanyo SCP-2700, for example, is in “Deep Blue”And “Impulsive Pink,”You might prefer a Kyocera Neo E1100 in black with a stylish lightpipe or metallic with a touch of purple, You can customize even black models. You can change the look of your phone with wallpapers and images. For example, the display screan is 80 percent of the Kyocera G2GO M2000. You can show your favorite actors or music groups, and even take photos of yourself.

Which color suits you best? This is the Kyocera color list and what experts think they mean.

* Black — Serious, Intense, Mysterious, Stormy, Excited, Energetic.

* Red — Passionate, Active, Adventurous, Excited.

* Orange — Thinking, Searching, Stimulating Ideas.

* Blue — Happy, Calm, Optimistic, Peaceful.

* Purple — Mischievous, Mystical, Sensual.

* Gray — Cool, Unconcerned.

Cell phones should be both functional and attractive. The new models are light and sleek, and offer desirable features like wireless Internet access and Bluetooth technology. These, as well premium features like full QWERTY keyspads, are now readily available for any budget.

Visit www.amazon.com for more information www.kyocera-wireless.com.