Rum aficionados, rejoice. A basic model is re-entering the highlight with a brand new look.
St. Lucia Distillers is re-launching the Chairman’s Reserve rum in the US in July 2017, and can unveil new packaging designed to spotlight the model’s distinguished historical past and popularity for high quality blends within the English rum model.
“Chairman’s Reserve has at all times been acknowledged amongst the best rums on the earth,” says Benjamin Jones, director of North America for the model.
“Now, with a chic, refreshed look, Chairman’s Reserve will return the highlight to St. Lucia as an island with a wealthy and an authentic legacy for producing world-class rum,” he says.
The brand new label for Chairman’s Reserve positions the model to compete on the premium stage within the rum class and compete towards premium aged spirits general, based on an organization assertion.
The Chairman’s Reserve portfolio contains Chairman’s Reserve Rum Authentic, Chairman’s Reserve Spiced Authentic, Chairman’s Reserve The Forgotten Casks, and Chairman’s Reserve White Rum.
Chairman’s Reserve Rum Authentic is the flagship St. Lucian rum, created in 1999. Chairman’s Reserve Authentic combines rums from Coffey column stills and copper pot stills, nicely blended after maturation and additional aged in oak casks.
Chairman’s Reserve Spiced Authentic begins with authentic Chairman’s Reserve and provides a spicy kick from a Caribbean bark referred to as “Bois Bande,” which has a popularity as an aphrodisiac. Different key components embrace cinnamon, nutmeg, clove, vanilla, and allspice, in addition to lemon and orange peels.
The Forgotten Casks of Chairman’s Reserve is formulated to imitate casks of rum that have been saved from the St. Lucia Distillers throughout a hearth on Could 2, 2007. The casks have been misplaced, then rediscovered, however have been too previous for the Chairman’s Authentic mix, and the rum was launched by itself within the extra-aged class.
The product was profitable sufficient for Chairman’s Reserve to repeatedly maintain again some authentic rum for added ageing and branding as Forgotten Casks.
Chairman’s Reserve White Rum options hints of citrus and a mix of three- to four-year-old rums aged in American white oak casks after distillation in copper pot stills and a Coffey nonetheless.
As well as, “St. Lucia Distillers will re-release the model, “1931,” as a restricted reserve expression within the Chairman’s portfolio,” based on an organization assertion. The uncommon aged rum can be referred to as “Chairman’s Reserve 1931.”
For extra details about Chairman’s Reserve merchandise and the relaunch, go to spiribam.com.
