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Marketing to consumers is an art form, especially in these times.
Pop-up and banner advertising are now more like the dinosaur age.
You wouldn’t be surprised if the average consumer doesn’t recall any banner ads from the website they last visited. Why? Why?
Consumers can also avoid these ads by using blockers or DVRs.
What grabs the attention of consumers? A compelling story.
Marketers are savvy and looking for new ways to leverage storytelling to gain and keep consumers’ attention and influence their behavior.
This is not a guess. Science supports stories and emotions as a way to engage an audience.
Pressboard, an internet content marketing platform believes stories are the most effective way for brands communicate with their consumers.
A story can trigger an emotional connection when an individual hears, sees, or reads it. The brain releases oxytocin. “feel-good”The hormone that is associated with sex, childbirth and other activities that promotes bonding and connection. Psychological research shows that stories have the power to influence people’s behavior and encourage them to change their behaviour.
Pressboard launched an experiment website, iwantmorecats.com. This site allowed users to see photos and videos of cats, instead of banner ads. According to Jerrid Grimm (Pressboard CEO) and co-founder, the website proved very popular.
“Our not-so-secret goal is to help all companies market themselves through stories and in doing so, slowly rid the world of banner ads,”Grimm speaking in interview with Adweek
“People just don’t like ads, not advertisers, not publishers and definitely not consumers,”He points out.
According to Pressboard, meaningful content is better than banner ads when it comes to communicating with consumers.
Companies such as Pressboard can help you connect brands with media publishers to track which stories are most popular.
These are some of the tips that will help you create a compelling story.
* Engaging emotions with a personal story, such as a triumph over adversity;
* Developing a relationship with your audience by highlighting real people in your content, whether that’s employees or customers;
* Using visuals that support the story and catch the reader’s eye;
* Allowing yourself to be vulnerable and open with your audience, making your brand more relatable;
* Influencing public opinion of your brand by sharing the story on social media where discussion can happen.
Marketers can only change their behavior, but it is equally important to build emotional connections with their readers.
This is how marketing companies can build a relationship and make their customers lifelong customers.
Visit this page to learn more about how stories can be used to create brand memories. pressboardmedia.com.
